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rakuiboulhasan
Apr 11, 2022
In Welcome to the Tech Forum
Although Su Hua does not want to admit it, in the eyes of investors, Kuaishou has always been regarded as the B side of Douyin, and the competition between Kuaishou and Douyin is also regarded as a long-term war by the outside world, and the competition is the most fierce. It is the e-commerce business that both parties are strong. Two days ago, Kuaishou released the latest financial report. In the first half of this year, the revenue was 36.2 billion yuan, the net loss was 64.8 billion yuan, and the adjusted net loss was 9.69 billion yuan. Although daily active users reached 293.2 million, an increase of 11.9% year-on-year, it still did not break the 300 million mark. In addition to online marketing services that contribute more than 50% of operating income, Kuaishou e-commerce is currently the most concerned business module. Kuaishou e-commerce has also developed rapidly this year. The transaction volume in the second quarter alone reached more than 140 billion yuan, which is twice that of the same period last year. Revenue increased by 212.9% year-on-year to RMB 2 billion, and total e-commerce transactions job title email list reached RMB 145.4 billion, an increase of 100% over the same period last year. Among them, the contribution rate of Kuaishou Xiaodian to the total amount of e-commerce transactions continued to increase, from 66.4% in the same period in 2020 to 90.7% in the second quarter of 2021. Although the traffic of pure spelling has long fallen behind Douyin, Kuaishou is still strong in the field of e-commerce. In the past two years, it has grown to the fourth place in e-commerce after Taobao, JD and Duodenum. However, the outside world has been predicting how long this pattern will last. After all, Douyin’s e-commerce business has been positioned as the highest-level S-level project by Byte. Last year, Douyin’s GMV was around 500 billion. This year, Douyin also proposed a small goal of 1,000 billion GMV, which is almost working towards a 100% growth rate. But whether Douyin or Kuaishou, short video e-commerce has become a new force in the industry that cannot be ignored.
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rakuiboulhasan
Jan 13, 2022
In Welcome to the Tech Forum
Yes, you have chosen an automated bidding strategyAnd the customer is on board to test! But before you begin your campaign experience, ask yourself if your account is structured for success.Automated bidding strategies are more sophisticated than ever, whether you're managing your campaigns directly from search engines or using a third-party bid management tool like Kenshoo.Benefits of autobidding include multi-day bid changes, aligning your bidding strategy with business goals, and more. (read here why you should leverage Smart Bidding to achieve your business goals). Additionally, as the algorithm determines the right bid based on user intent signals across the Egypt Phone Numbers List web, account managers have more time to focus on overall strategy, ad content, page testing of destination and the betas to exploit. All of these allow us to stay ahead of the competition and save money for our customers.pasted image 0 41Smart bidding strategies use combined signals, per auction. All signals are measured and optimized per bid and per query, including thousands of signals exclusive to Smart Bidding strategies (Source: Google) While these benefits sound great, advertisers should first confirm that their accounts are set up in accordance with business objectives to deliver concise results and maximize performance efficiency for clients.Doing this groundwork before starting will allow managers to continuously test and optimize bid strategies rather than seeing confusing results that could prevent future automated bidding testing from progressing. At Seer, we always recommend testing new campaign structures and bid strategies so we can measure the value of those efforts and the ROI for clients
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