We've analyzed the current landscape to give you some good reasons to connect to your database via email. Plus, to get started, here are 6 techniques to grow your audience. As Google has repeatedly proclaimed in 2018, “Support is the real battleground for brand growth. As empowered consumer expectations continue to rise, the brands that best support will win . » And what better way to support it than with the consumer's favorite tool, messages ? But let's not just talk about support; instant messaging systems can be used for any marketing purpose . In this blog post, we'll walk you through the benefits of the messaging channel for businesses, then show you some techniques for gathering new contacts and growing your audience. Let's start! Discover the MailUp messaging apps Design, distribute and automate messages also on Facebook Messenger and Telegram.
Why use messaging apps for marketing? In 2015, Business Insider published a graph comparing two different types of traffic: The four main social media sites (Twitter, Facebook, LinkedIn and Instagram) Four instant messaging apps (WeChat, Viber, WhatsApp and Facebook Messenger) Result: 2015 will be remembered as the year when traffic on E-Commerce Photo Editing Service messaging platforms exceeded traffic on social networks. Today, three years later, the paths have gone further apart. Monthly active users on messaging apps Statista instead focused on monthly users: its 2018 report shows messaging app users worldwide grew from 1.58 billion in 2016 to 2.01 billion in 2018, with the 2021 projection giving us an audience monthly 2.48 billion people . Number of users in billions This would be enough to push marketers around the world to highlight the messaging channel as the channel with the most potential for marketing and, more generally, for brand communication. But let's go further.
Facebook IQ conducted a study on mobile messaging usage, surveying 12,500 people worldwide. Data emerged that cannot be ignored: 63% of respondents noted that communications with businesses via messaging apps has increased over the past two years 56% would rather text than call a business in order to deal with a business' customer service. 61% say they appreciate personalized messages from companies More than 50% say they are willing to buy from a business that communicates through messaging apps.