Every business wants to rank on the front page of Google. After all, your position on search results pages is not dissimilar to the location of your shopfront. That busy city street corner is going to yield a lot more foot traffic than a quiet suburb on the outskirts of town. Landing such prime real estate, however, is going to require more than a little time, effort, and money. What’s more, every business just like yours will be after that location as well, so competition is fierce.
Search results work the same way. Securing your place on the first page of Google will yield a lot more clicks through to your website, but not without investment and hard work. Competition for top search rankings is just as fierce as it is in real estate. Therefore, someone in your corner who knows the business can give you a major advantage.
Think of your SEO agency or specialist as your Philippines Photo Editor business’s search engine real estate agent. Below, we look at some of the aspects of SEO you simply can’t access without that professional know-how.
Mastery of SEO Tools
Hundreds of powerful tools are available today to perform many of the core functions of SEO, from scouring your site for technical issues and 404s to competitor analysis and keyword research. Many of these tools are available in a limited but effective capacity for free.
However, an extensive suite of tools does not an SEO strategy make! After all, if 11 people are using an expensive tool guaranteeing a first-page ranking for a page with only 10 results, someone will have spent a lot of money with nothing to show for it. Besides, SEO tools provide raw data and information, not optimisation. Any changes that need to be made, whether that’s on your site or not, must still come from knowledge and insight.
The difference is in how these tools are wielded. SEO professionals are proficient with these tools, have gained the experience to maximise the information the tools provide, and have tried and tested different strategies on different websites to get results.