Sea ("Search Engine Optimization", for its acronym in English), is a discipline that is responsible for improving the position in which a website appears in the search engine results. As Google is practically a monopoly in our country, when we talk about Sea we usually refer to Sea in Google. The objective of SEO is that our website appears in the search results when a user has a need related to what we offer. For example, if we have an online shoe store.
What we want is to appear among the first positions when someone searches for "Shoes" in Google. In order to offer its service, Google has Real Estate Photo Editing a series of robots that continuously crawl websites and store the information they find in an index. When someone does a search in your search engine, Google consults that index to see what pages are related to that search. It then applies an algorithm to decide the order in which the pages will be displayed.
And finally displays them to the user in the search results. The exact formula of the algorithm that Google uses to decide the pages displayed is not public and is also updated regularly (up to 200 times a year). It is no longer like before, that the updates were a couple of times a year and very large, now they are small and constant. But we do know that there are two basic aspects of SEO in Google: