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This way you, as a progressive marketer, can Whatsapp Mobile Number List take advantage of the right opportunities within the marketing mix of your organization. Brief look back at (programmatic) display in 2018 Before I go into the expectations for 2019, it is good to first briefly reflect on what I saw as the most important trends and developments for 2018. What has become of it? The most important developments in 2018 New ad formats within Whatsapp Mobile Number List programmatic advertising Broadening the display advertising landscape Technological developments: header bidding , more advanced targeting capabilities The impact of the entry into force of the GDPR on display advertising Focus on transparency, brand safety and fraud Whatsapp Mobile Number List prevention Data- driven display advertising and the importance of data ownership In 2018, a number of concrete themes were central.