Although Su Hua does not want to admit it, in the eyes of investors, Kuaishou has always been regarded as the B side of Douyin, and the competition between Kuaishou and Douyin is also regarded as a long-term war by the outside world, and the competition is the most fierce. It is the e-commerce business that both parties are strong. Two days ago, Kuaishou released the latest financial report. In the first half of this year, the revenue was 36.2 billion yuan, the net loss was 64.8 billion yuan, and the adjusted net loss was 9.69 billion yuan. Although daily active users reached 293.2 million, an increase of 11.9% year-on-year, it still did not break the 300 million mark.
In addition to online marketing services that contribute more than 50% of operating income, Kuaishou e-commerce is currently the most concerned business module. Kuaishou e-commerce has also developed rapidly this year. The transaction volume in the second quarter alone reached more than 140 billion yuan, which is twice that of the same period last year. Revenue increased by 212.9% year-on-year to RMB 2 billion, and total e-commerce transactions job title email list reached RMB 145.4 billion, an increase of 100% over the same period last year. Among them, the contribution rate of Kuaishou Xiaodian to the total amount of e-commerce transactions continued to increase, from 66.4% in the same period in 2020 to 90.7% in the second quarter of 2021. Although the traffic of pure spelling has long fallen behind Douyin, Kuaishou is still strong in the field of e-commerce.
In the past two years, it has grown to the fourth place in e-commerce after Taobao, JD and Duodenum. However, the outside world has been predicting how long this pattern will last. After all, Douyin’s e-commerce business has been positioned as the highest-level S-level project by Byte. Last year, Douyin’s GMV was around 500 billion. This year, Douyin also proposed a small goal of 1,000 billion GMV, which is almost working towards a 100% growth rate. But whether Douyin or Kuaishou, short video e-commerce has become a new force in the industry that cannot be ignored.