However, Meituan’s e-commerce strategy is obviously to jump into the main battlefield of Ali and Jingdong, and Meituan may need to find another way to break through. As we all know, the rise of every e-commerce company such as Ali, JD.com, Pinduoduo, Douyin, Xiaohongshu, etc. has almost benefited from its certain characteristics on special database the business side. As a latecomer, Meituan e-commerce, if it wants to get from the giant To successfully break out of the encirclement of China, you should take advantage of your own advantages and take a differentiated route from e-commerce platforms such as JD.com, such as developing "same-city e-commerce".
On the one hand, Meituan's nationwide instant delivery system is a significant advantage for it to develop intra-city e-commerce. In fact, no matter what strategy each e-commerce platform adopts, it will eventually land on the service competition. As an important part of connecting consumers, the timeliness of logistics and distribution is very important. With its special database mature instant delivery system and huge intra-city delivery team, Meituan has a strong end-to-end delivery capability. This advantage can better meet users' timeliness needs, improve users' shopping experience, and enhance users' repurchase. Rate.