The top 100 UP masters of station B are not an indicator list of the number of fans and broadcasts, but an official incentive award that is comprehensively measured by the three dimensions of "creative power, influence, and word-of-mouth power".
The top 100 list can intuitively reflect the changes in the content ecology of station B. In the 2020 list, 11 UP masters were selected in the newly established knowledge area, and the number of UP masters in the living area exceeded the game area for the first time.
This shows that with the growth of new users of station B and the increase of users' demand for content in new fields, the types of content produced by UP masters are also more diverse, and the content of station B has naturally expanded to the whole field. During this process , new high-quality creators are naturally screened out.
For example, IC Lab and Rabbit only started to release videos in mid-2019. The former's hard-core financial knowledge and the latter's solid medical science are very popular at Station B and have become millions of UPs.
In the past two years, the number of users and the user's usage time of Bilibili has grown rapidly, and the agglomeration effect of Bilibili's traffic country email list is also getting faster and faster.
Luo Xiang's number of fans exceeded one million in just two days after entering the station. In more than half a year, Luo Xiang's fans exceeded ten million, becoming the fastest UP master of station B to reach ten million fans.
Balance at station B
On the last day of 2020, CCTV reporter Wang Bingbing came to station B and released the first video. That day, the number of views of this video exceeded 10 million, and Wang Bingbing had over 1 million fans at station B.
In the video era, the popularity of video creation is getting higher and higher, and the magnitude of video works will grow faster. How can we filter out high-quality content and high-quality creators more efficiently?
Station B is looking for its own way, and it seems that the effect is not bad at present. What is commendable is that in this process, many high-quality creators in the previous station are still being seen.
Take the list of "must-be-watched videos" officially launched by station B as an example. They are all popular works released before. 55 videos were selected in the first issue, and they are currently updated to 78; the official list of must-watches was born out of Previously, the inbound must-brush works recommended by users spontaneously maintained, and old users often consciously recommend classic works to new users.
As Chen Rui said, station B is centered on creators, UP mainly creates content, the content attracts fans, and fans motivate UP owners; in this process, users should be fond of new and nostalgic works for high-quality works.
2. The creator ecology of station B
In the longer run, the cycle of content ecology of station B still falls on creators, which includes two levels: one is the outstanding creative vitality of station B's ecology, and the other is the virtuous circle of creators' commercial realization.
It can often bring closer interaction between the UP owners and the audience, and the fan stickiness is very high; in addition, in recent years, the phenomenon of linkage between the UP owners of Bilibili has become more and more common.
In the past, viewers sent out the "Double Chef's Ecstasy" barrage in the linked video that combined two things they liked or creators, but now there are more and more works between the UP masters of station B that are cross-channel and even cross-regional.