This article is a competitive analysis report of Taobao and Pinduoduo. The article focuses on analyzing the advantages, disadvantages and operational development of these two e-commerce products, sorting out the operational ideas, and sharing them with you. On October 25, 2019, a report occupied the headlines of major media: As of the close of each share on October 24, Pinduoduo’s market value reached US$46.4 billion, surpassing JD.com with a market value of 44.6 billion, becoming the fourth largest Internet company in China. Second only to Alibaba, Tencent and Meituan Dianping. In September 2015, Pinduoduo was officially launched. In the next 4 years, it entered people's field of vision at an astonishing speed and grew into a behemoth.
Now it has surpassed the 15-year-old company in market value. JD.com has taken the second position in the e-commerce industry after Taobao. So, in the second half of the Internet that has come, what adjustments should Pinduoduo make to meet phone number list challenges from all directions? And what actions should Taobao take to stabilize its position as the dominant e-commerce company? This article will analyze the following aspects in the form of competitive product analysis, and finally draw suggestions on the above problems: Overview of competing products: Briefly describe the development history, positioning and business model of the two platforms.
Market Analysis: Explain the background information such as the development status of the e-commerce industry. User Analysis: Profile the consumers of the two platforms and analyze their usage habits. Merchant analysis: Describe the composition and competition status of merchants on the two platforms. Function analysis: Provide the information structure diagram of the two applications, and compare and analyze similar functions. Double 11 Marketing Activities: Introduce the marketing activities of the two platforms to welcome the upcoming Double 11. Summary and suggestions: Summarize the above analysis and give the author's suggestions for the strategic direction and functional innovation of the two platforms in the future. Note: