While some people will argue that email campaigns aren't the newest and most exciting way to reach your customers, they're still incredibly powerful. It's a very effective way to grab your customers' attention and show them that you're the right business for them. Email is dead. Are you sure? Because in its 50th anniversary year, email has never been so powerful: Nearly 105 billion emails are sent every day, and it's the number one channel people choose for different types of content, according to new Consumer email tracker research: Consumer Email Tracking 2021 Source: Consumer Email Tracking 2021 To truly harness the power of email, you need to be able to use it effectively .
Here are 9 examples of really effective email marketing campaigns, so you can get an idea of how you should implement a campaign for your business. Create a loyalty campaign To build loyalty, there is nothing like a loyalty campaign, such as those based on SEO marketing strategies. These emails are designed to build customer loyalty , because every time they buy from you, they get something in return. How you set up a loyalty program will E-Commerce Photo Editing Service depend on your business. For example, you can create a point system, where every time the customer buys from you, they earn points. When they have enough points, they can get a free item or cash on your products. Once the program is in place, you can advertise it online. An email campaign is one of the best ways to do this.
You can let all your customers know what's available and send follow-up emails to keep them up to date. Send automated welcome messages When someone signs up for your mailing list, you want them to feel like they've made a good investment. One of the best ways to do this is to send them a welcome message . This should thank them for signing up and highlight some of the benefits they will get from being on the list. However, you don't have to do all of these emails by hand. There are many ways to automate these emails, so they go out as soon as someone signs up. Marketing automation saves you a lot of time , but also gives the customer instant feedback. They will be immediately recognized and give a good first impression of your business. Writing a good welcome email is also essential. Not all industries are the easiest to understand, so you need to give your customers the opportunity to learn more about you. Offering more details about the services you offer will always be helpful here.