familiar with these industry-specific challenges. All of this information is essential to know when considering your next ppc provider. 2. Why do clients decide to sign with you? Why are they cancelling? Of course, no agency keeps a client forever, but knowing company employee list why they left is telling. Was it poor performance, high fees, or just “time to move on”? It's also nice to know how they gain customers. This will help you understand their differentiator. Customers move on and failure isn't always the real cause. For example, we've had cases where we changed lives, but the client eventually moved on.
In one case, there was a good reason: after we helped them achieve a 34% reduction in cpa and a 70% increase in appointments, everyone in the client's organization was promoted. Yay! Then they recruited more staff and no longer needed an agency. 3. Do you run ppc campaigns in google ads and microsoft ads, or do you use a bid optimization tool? company employee list This question is designed to find out how involved the agency will be in managing your campaigns and what tools they rely on. Too much automation is not a good thing. You need a human touch to make sure things run smoothly and you get the results you want.
You may be able to determine how involved the potential agency would be based on their initial engagements with you. For example, did they start by performing a detailed audit with initial research and helpful recommendations? If so, chances are the engagement will feel the same way. It's victory over a superficial guess using push button data. A basic company employee list understanding of the effectiveness of the tools they use can also help. Google may deploy “smart bidding” strategies based on campaign objectives (target cpa, target roas, maximize conversion, and maximize conversion value). But third-party tools often work better. This includes tools like those from marin software, kenshoo, and acquisio.